Since you’re into business, the purpose of your website is to SELL. Nothing else! That’s because YOUR WEBSITE SHOULD HAVE ONE MAIN FOCUS.
By admin | July 18, 2007
Find ways to make your business stand out from the crowd. Make yourself and your web site unique in some way and providing things that others don’t offer. They can be as tangible as half-price sales, contests, seasonal sales, freebies or reports. They can also make your business site higher in quality than the rest.
That is important because there really is no purpose of your Internet Business to exist if you have a million visitors coming to view your site but too few of them actually become your customers (a conversion rate of less than 1% is rated poor).
Here’s what you can do to create your own USP. Take a brand new piece of paper and write, “I know how most…” Then, half-way down the page, write “Well, what I do is…”
The purpose of this activity is to know how most businesses in your field are in the first place and then you write what tells you and your Internet Business apart from them. This will take a while to do. Checking on your competition’s USP is part of the activity, too.
Next, you will want to write out many phrases or sentences. This can take days but it will be worth it for your Internet Business in the long run. Once you have just the right phrase, that will be your USP which you will use to separate you from all of the competition. Now, that is what I call UNIQUE!
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Make a simple and professional website
By admin | July 16, 2007
Since you’re into business, the purpose of your website is to SELL. Nothing else! That’s because YOUR WEBSITE SHOULD HAVE ONE MAIN FOCUS.
Nope, it’s not selling dozens or hundred of products. Nope, it’s not links to several different affiliate programs and NOPE, certainly not a link to Yahoo.com.
Doing any of the above just confuses your visitor, thus decreasing your chances of converting him or her into your customer.
If you’re selling a product or service, it should be clear what ONE action you want them to take. They would either:
· Buy your product or service
OR
· Don’t buy.
But are you going to let them go away just like that? Of course N-E-V-E-R!
So, you need to get your visitors to leave their e-mail address and other essential information for follow-up increases your chance to help you make a sale because the fact is that most people don’t buy on first contact.
To do this, you write a compelling sales letter for your product and post it to your website. You can add images of your product, testimonials from happy customers, and other relevant images. The focus of your website is the sales letter.
Now, let’s talk about the layout of your web page. Your main text color should be black on a white background. You can have other colors such as blue, red and gray on your website, but the background behind the text should be white. The color of your main text should be black. No other exceptions! That is because this is the easiest format to read. You are in business so dress your site in a business manner.
On the technical side, you can choose from three methods to create your own web pages:
· Do it yourself (D.I.Y.) – if you are well versed in using web page tools such as Macromedia Dreamweaver and Microsoft FrontPage to create your web pages then this option is probably the best for you.
· Hire A Free Lancer, Professional or Internal I.T. Team - if you don’t know how to create web pages, you may want to consider hiring professional help as learning how to create your own web pages can be time-consuming. While it can incur high professional fee, this option can be your best value for money in the long run. However, this option should be filtered out if you’re on a strict budget.
· Go to Solobis – if the above two methods are not for you – don’t sweat over it. This suite has been set up to remove not only the technical barriers but also eliminate risks for aspiring but clueless Internet Entrepreneurs at an affordable price. Besides having over 400 beautiful web site templates to choose from, this suite provides other Internet Business tools and services such as Sequential Autoresponders, Pop-Up Window Generator, Mailing List Broadcaster, Article Generator, Killer Sales Letter Generator, Headline Generator, and many more to get you starting your Internet Business quickly! If you are on a strict budget, then all the more you must go to this suite to make your dreams of earning income from the Internet come to life!
Topics: Niche Marketing | No Comments »
Niche Marketing Is Automatic
By admin | June 23, 2007
There’s a secret that nearly no one will tell you about regarding
niche marketing because it’s so powerful that it literally makes or
breaks his or her income.
What is it?
I can sum it up in one simple word (although I will expand more
on it)…
Automation!
You see, niche businesses can be setup to be run on complete
autopilot. You can set everything up to happen without any
interaction on your part.
This includes:
>> Your ordering and digital deliver of your product.
>> Follow-up e-mails with customers via auto responders.
>> Advertising via automatic deduction from your bank account.
>> Automatic renewal of your domain name and hosting accounts.
With this high level of automation available to you, you can
create these sites, over and over and over again while setting
each one to run on autopilot afterwards.
That means you can create an unlimited amount of these niche
sites and automate them while increasing your monthly income!
Pretty cool isn’t it?
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Why Niche Marketing
By admin | June 20, 2007
You might be asking yourself “What is so special about niche
marketing and what makes it better than selling business related
products?”
Niche marketing offers many benefits over marketing in more
competitive markets because you can make money where there isn’t
money currently being made.
This is important because you have little or no competition in
markets like these and it’s incredibly easy to make sales and
gain customers.
In other more competitive markets you have to use thousands of
dollars in tools and software to make a slick, sales website but
not with niche marketing.
With a niche website you can have a very plain site that costs
almost nothing to put together and you can make more money than a
website that is gearded towards the business market.
Might sound impossible but it’s absolutely true.
In little known niche markets that have never been sold to,
they aren’t used to advertising and haven’t shut it out because
they’ve been bombarded with it.
You can get your message across smoothly without over hyped
sales pitches and truly create relationships with these people
who will then buy from you.
Doesn’t that sound good?
Wouldn’t you like to make loads of money with a simple, cheap
website rather than having to spend thousands in courses, software,
services and consulting in a more competitive market?
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Watch Out For Niche Wannabe
By admin | June 18, 2007
While niche finding and niche marketing are a great way to make
money on the Internet, there are a lot of wannabe’s out there
selling bad information.
If you want to learn how to make money selling little known,
hot niches you need to make sure that you’re getting good
information.
You see, a lot of people on the Internet want nothing more than
to have your money in their pocket and they will do almost
anything to get it.
You’ll find that a lot people on the Internet will write up a
bunch of fluff content that they have never tested and sell it
to you as a proven system for finding niches.
This can be hugely disappointing and a financially draining
situation for you if you waste your money and their content
doesn’t work.
Another big thing to look out for is people that have their
content ghost written which is probably just someone in another
country writing for them that knows nothing about niche
marketing.
Do you see the possible danger in dealing with products like
these?
If they haven’t tested their product themselves or had some other
person write it for them, how can they be sure that it will work
for you?
Truth is, they can’t and they know it but they aren’t going to
admit that to you because they want your money and that’s all
they want.
Topics: Make Money Online | No Comments »
Niche Marketing Is Hot
By admin | June 16, 2007
Have you seen all of the new courses, DVD sets, software
and coaching programs that are being offered on learning how to
find hot niches?
The reason they are everywhere right now is because niche
marketing is hot!
People are making fortunes doing nothing but setting up
extremely simple, easy to put together websites and running them
without any interaction.
Full automation is entirely possible when setting up niche
websites and businesses which is why niche marketing is so
appealing.
If you can find niches, you can potentially make tens of
thousands of dollars from that niche just by supplying them a
basic product.
All of this seems pretty appealing which is why everyone and
their dog are rushing to try and get their fair share of the
niche marketing pie.
But there are also bunches of people that are losing their butt
because they just don’t know how to properly identify niches
which is a big hazard in this market.
It’s easy to get caught up in the hype and think that you can
just slap a website up without proper research and start making
money but that’s far from reality.
You really need to know how to not only find a niche but to
properly analyze it and determine if it’s a plausible niche for
making money in.
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